A fascinating new study from the Journal of Consumer Research finds that when we long for something intensely -- like a much-needed vacation -- a wider array of options will sound appealing, potentially leading to some out-of-character choices. Similarly, when we are especially hungry and presented with an range of menu choices, we are more likely to deviate from our favorite meal.
Continue reading at http://www.sciencedaily.com/releases/2007/09/070912130821.htm
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